The City of Gallatin created my marketing position because so many residents don’t know what Gallatin Leisure Services (GLS) is all about, not to mention the affordable to free amenities GLS offers. My job is to spread the word.
Let’s get started. I’ll answer the most-asked questions about GLS:
What does GLS do? Our mission is to enhance residents’ quality of life, bolster our area’s feeling of community and help attract tourism, new residents and business. We work to carry out our mission by providing affordable, if not free, activities and amenities through the five zones we manage: 1.) Gallatin’s five parks 2.) Long Hollow Golf Course 3.) The Greenway 4.) The Gallatin Civic Center and 5.) The Gallatin City Cemetery.
You may be wondering how parks and recreation enhances our quality of life and attracts tourism, new residents and business. Well, allow me to jump on my soapbox and reveal some of the stats and studies that substantiate Leisure Services’ value. I’ll be quick.
- Enhances quality of life: “Strong evidence shows when people have access to parks, they exercise more. Regular physical activity has been shown to increase health and reduce the risk of a wide range of diseases…Beyond the benefits of exercise, a growing body of research shows that contact with the natural world improves physical and psychological health.” That’s according to a recent Trust for Public Land study.
- Attracts tourism: Last year, our sporting tournaments alone attracted more than 30,000 tourists to Gallatin. Tourists stay in our hotels, eat at our restaurants and if we do our jobs right, tourists act as our marketers when they relay their positive Gallatin experience to their friends.
- Attracts new residents. Homebuyers want to invest in an area that will hold its value. Parks increase home values. Parks and Rec researcher, Texas A&M professor John L. Crompton says, “The real estate market consistently demonstrates that many people are willing to pay a larger amount for a property located close to parks and open space areas…”
- Attracts business: Business leaders want to headquarter in areas that top-tier recruits want to live. People want to live in areas that promise a high-quality of life. Numerous studies show parks enhance quality of life. See first bullet point.
Okay. I just stepped off my soapbox. Next question.
The Gallatin Civic Center is a fitness facility? Yes. The Gallatin Civic Center offers cardio and weight rooms, basketball and racquetball courts, aerobics classes and a track, pool, spa and sauna. Plus, the Civic Center is conveniently nestled between two parks which allows you to take cardio outside on a nice day. Jog around the parks and then come on inside to lift weights or take a few laps in the pool. All of this is available for an unbeatable price. Until July 1 (rates increase then), a membership for a Gallatin resident’s entire family is only $300 a year. That’s less than a dollar a day.
The City of Gallatin attracts tourists with its tournament-worthy sporting complexes and regionally renowned mountain biking trails? Yes. In Gallatin, we have access to beautiful parks with awesome amenities. Check out the fields at Triple Creek Park (1333 Touchdown Drive). While you’re there, let Sparky play in the dog park or try a round of disc golf. It’s free and fun. If you want to try out the mountain bike trails, head over to our lakeside park, Lock 4 (1598 Lock 4 Road). Make a day of it. Walk or bike the trails, then eat a bagged lunch while you fish. Again, the park, its trails and its lake views are all free. Take advantage of them.
If you have any more questions, feel free to email me. Danielle.firstname.lastname@example.org.